My Favorite Digital Marketing Tool and Why

Hello all and Merry May!!!

It feels like ages since I have talked to you all, so I am so happy to be back!

After doing some soul-searching, reflecting on what you all said on my last post, I decided to keep trying and follow my gut!

So today I thought I need to get back to the basics and be helpful too. Let’s discuss digital marketing because that’s sort of what I do for a living!

Why Plan and Automate

So I know a lot of people talk about automating your online content so you don’t have to be glued to your phone or computer every second of every day. It also gives you an opportunity to think about upcoming trends in your discipline or market and plan content accordingly. It helps keep you from being forgetful and missing an opportunity that could help you engage appropriately with those who you care about most! This is important, but you need to right tools!

People often write these wonderful blog posts about great tools, like my all-time fave, Hootsuite, but not too often can you get a run down on how these tools actually work. While almost everyone makes these programs seem super easy and sleek, which they are, they can look a little intimidating and seem confusing, but they don’t have to be. So let’s talk about it.

Hootsuite

Hootsuite is a digital marketing tool that is both an app and a website. It allows you to schedule posts, do research on your audience, measure your post success, and even monitor if people are talking about your or your company. At first glance a small business owner or a first-time blogger may not think they can or should use this resource but trust me it is for everyone!

First Hootsuite is completely free as long as you only have three social media accounts set up. This is pretty reasonable for most influencers, bloggers, or small business owners because you are a single entity and not an agency running a bunch of accounts so for the most part we would only have about three accounts. (i.e. Instagram, Facebook, Twitter, etc…)

Make an account

In order to benefit from this digital marketing goodness, you need to first sign-up! Don’t be intimidated by the landing page. It will tell you to start your free trial or compare plans. But you really just need to go to the top of the page and click sign-up.

Hootsuite login

Dashboard

Then you have options to sign-up via Twitter, email, Facebook, or use your own info. Super straight forward and it will get you where all the good stuff is, the dashboard. Here you can look at what people are talking about, trends on social media, or if people are talking about you!

Here you can see my twitter inbox, my past tweets, and the tweets my new followers are sharing. In my other tabs you can see I am researching subjects like self-improvement and blogging. This way I can see what things people who want to better themselves or blog are talking about. From there I can try to meet those needs, or at the very least learn from them!

Hootsuite Dashboard_1

Schedule Posts

Here you can pick what days and what time you want to post. You can embed pictures, videos, or just use text. What’s amazing about Hootsuite is that it is compatible with Facebook, Twitter, Google+, LinkedIn, WordPress, and even YouTube and Instagram!

You can choose when to post it, or let Hootsuite chose for you based off of your audience habits!

After a new update, Hootsuite can post directly to all of these channels. Though sometimes there are some bugs when it doesn’t go through. So be prepared. But for the most part you can compose your post, choose your network, and schedule up to 30 posts for free!

Hootsuite Publisher

Reports

These aren’t the most comprehensive analytics you will get, and I definitely suggest you still rely on the analytics within each individual app. However, it does give you a really good basic overview of your account and larger trends that happen. Which looks so cool!

Hootsuite Reports

So there you have it. A straightforward run down for how to get the most out of Hootsuite. Hootsuite is a really useful tool that can help relieve the stress of having to tweet everyday or make sure people still notice you on Facebook or Instagram!

So that’s my 2 cents. Though I guess this is where I say, Hootsuite is not a sponsor of this post, and I did not receive any monetary compensation for this post. (Though I wish I did).

Do you have any question? Let me know!

Until Next time friends! Thank you so much for this amazing journey!

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